Facebook now permits adding
animated GIFs to your Facebook
News Feed!
But there are some
conditions to make GIFs to look right in your News Feed.
The most efficient way to share any GIF seems to be through a site hosting the image with a
share button that provides a direct share to your feed (e.g.
Giphy).
If the image you want to share doesn't have a direct share button, then can post the image and make it animate on your feed by
posting the URL of the actual image that ends with
".gif."If you share through the direct share button on the website, it will treat the
image as a video that will only be
played when your readers click on the play button.