Readers to have a better experience on Facebook - with new 'Instant Articles'

Facebook introduce Instant Articles, a fast and responsive product for publishers to create fast, interactive articles on Facebook. Instant Articles makes the reading experience as much as ten times faster than standard mobile web articles.



Interactive and Immersive
>> Instant Articles introduces a suite of interactive features that allow publishers to bring their stories to life in new ways. Zoom in and explore high-resolution photos by tilting your phone. Watch auto-play videos come alive as you scroll through stories. Explore interactive maps, listen to audio captions, and even like and comment on individual parts of an article in-line.

Control and Customization
>> Publishers can control over their stories, brand experience and monetization opportunities, sell ads in their articles and keep the revenue, or they can choose to use Facebook’s Audience Network to monetize unsold inventory, have the ability to track data and traffic through comScore and other analytics tools.

Launch Partners
>> Facebook is working with nine launch partners for Instant Articles: The New York Times, National Geographic, BuzzFeed, NBC, The Atlantic, The Guardian, BBC News, Spiegel and Bild.
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