Adblock Plus, launched its
new mobile browser which
block ads automatically when users browse the Web on their phones.
>> It can
block tracking, malware domains, banners, pop-ups and video ads - even on Facebook and YouTube
>> It may
improve battery life and save on data costs because less digital content loads.
>> The new Adblock Browser is in "
Beta" preview mode, and it's only available for Android devices at the moment. But an iOS version will become available in the near future.
>> Adblock
doesn't block all ads. In fact, its mission is to promote non-intrusive advertising.
Rather
blocks "Annoying" ads, such as pop-ups and pre-roll video ads, will always be blocked. "Acceptable" ads -- ones without animation or sound, that do not block a page's content, or are marked clearly as ads -- will be allowed, and this is the default setting for the new browser. It's
configurable.
*There's also a group of ads that will always be displayed. These ads comply with Adblock Plus' criteria for acceptability, or the ad networks have paid the company to be unblocked.
*